The first question you should ask yourself before starting any form of marketing for your business is: Would I be my own client?
I hope your answer is yes.
Who better to promote your business to than you!? Promoting your business is very important and it does not have to be expensive
Here are eight strategies that do not cost a lot of money and work very well:
#1 Learn from your customer
You have to understand which types of clients will be the best for your products or services and learn what matters to them. Once you have this information, your potential client will immediately recognize your product as their solution. Your product and service will promote itself through word of mouth.
#2 Connect with local new and radio station
Your audience is probably watching TV or listening to the radio. Many news outlets have methods for you to contact them directly on their website. Try reaching them directly through their social media like Twitter or Facebook for a faster response.
#3 Use your own social media
Not all social media platforms are right for you. In fact, if you find that your customers are using Facebook instead of Twitter then choose one and commit to that platform. Remember, it is called “social media” for a reason – you have to socialize with your followers.
#4 Take advantage of free online directories
Directories on the internet such as Google Places, Yelp and Yahoo let you connect your business with them. You must ensure that each of these accounts is claimed by you because sometime others will create them for you.
#5 Have a website
It is no longer acceptable to operate a business in the 21st century without an online presence. Your customers will search the internet before buying any products or services and you need to ensure your business can be found easily. There are many free web builders such as Wix, Weebly and Squarespace. You may have to pay for some of the more fancier features.
#6 Be the expert in your business.
Your customers have an expectation that you have the answers about everything you sell. Have Workshops or briefings about your products, put videos on your social network pages and blogs or write the information on your website. Sharing information is also a way of giving something free to your client.
#7 Get involved and help your community
Connect with organizations that support the causes that you care about. Philanthropy is a great way to tell your client that you care about your community. Plus, non-profit agencies love to tell what companies help them.
#8 Be the best representative you can be
Your name and reputation are very much connected to the brand of your business. Be vary cautious of your own brand since it directly affects your business.
There are many other ways to promote your business without having to be expensive. Remember that the best type of promotion is what you say about your own business to others.
Good luck and keep up your dreams!