Your brand is not just your logo or colors you choose to represent your company. Your brand is the overall experience that you promise your customers every time they shop with you.
What promises are you making?
- Do you promise excellence?
- Do you promise high quality?
- Do you promise great service?
All these factors are the most important pieces that make up your brand. Once you have identified these components, you can then decide what colors to use and what logo to use.
Many small businesses do not invest the time they should to develop their brand message because they want to go directly to the fun part by getting a logo and to start selling their products or services.
Small businesses that invest the time and energy to develop their brand will have a deeper connection with their customers and will be selling their products or services for much longer.
Here are some questions to be answered to get started:
- What is the mission of your company?
- How will the customer benefit from your products or services?
- What do your customers currently think about your company?
- In the future what would you like your customers to think about your company?
The answers to these questions will help you build a successful brand. Then you can search Google’s “color psychology”. This guide will help you determine the emotional connection to the appropriate colors.
Now if you can already get a logo and design a professional corporate image make sure to put your logo on your business cards, your website, social media, brochures and products. Be consistent with your brand. There is nothing worse for your promotions than confusing customers when you use different colors and logos.
Good luck and keep up your dreams!